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5 Cyber Security Startups to Watch Out For

15 April 2025

5 Cyber Security Startups to Watch Out For

A look at emerging cyber security companies shaping how organisations defend themselves.

The rapid advancement of technology, increasing internet penetration, and the global wave of digital transformation have led to significant changes in how businesses operate and how people engage with digital platforms.

Many organizations are expanding their presence online, while a growing number of businesses operate entirely in the digital space. Internally, companies are adopting digital tools and technologies to enhance operations. At the same time, the rise of the gig economy and remote work culture continues to reshape the modern workforce. With more affordable mobile data and greater bandwidth availability, internet consumption has skyrocketed.

Consequently, individuals and organizations generate quintillions of bytes of data each year. In this data-driven world, information has become the new oil, highly valuable and increasingly targeted. Cyber attackers are leveraging advanced technologies to devise new and sophisticated ways to breach networks, compromise systems, and access sensitive information. The consequences of such cyberattacks and data breaches are severe, not only in terms of financial losses but also in the erosion of brand reputation, customer trust, and market goodwill.

High-profile incidents involving global tech giants such as Yahoo, Facebook, Marriott International, Panera Bread, and Exactis underscore the scale of the threat. While large corporations often possess the financial, technical, legal, and infrastructural resources to recover, smaller businesses are far more vulnerable. For many, a major breach can be devastating, sometimes forcing them to shut down due to a lack of resources to rebuild or regain customer confidence.

In response, awareness around the importance of proactive and robust cybersecurity strategies has grown significantly. Organizations are increasingly prioritizing cybersecurity as a core function, leading to a surge in investments in the field. This growing demand has fueled the rise of cybersecurity startups worldwide, over 3,000 and counting, each aiming to reshape how businesses of all sizes perceive and implement cybersecurity.

1. Wiz

Founded in 2020 and headquartered in Tel Aviv, Israel and New York, USA, Wiz was founded by Assaf Rappaport, Ami Luttwak, Yinon Costica, and Roy Reznik. The company provides an agentless, cloud-native application protection platform (CNAPP) that scans the entire cloud environment across all layers, VMs, containers, serverless, and more.

Wiz achieved unicorn status in under a year and is valued at over $10 billion as of 2024. It is used by over 40% of Fortune 100 companies and is differentiated by its agentless scanning, ease of deployment, and real-time visibility across AWS, Azure, GCP, and Kubernetes. Key customers include Salesforce, Slack, and The Home Depot. The company recently raised $1 billion in funding to accelerate research and development and global expansion.

2. Snyk

Snyk was founded in 2015 with headquarters in London, UK and Boston, USA. The founders are Guy Podjarny, Danny Grander, and Assaf Hefetz. The company focuses on developer security and DevSecOps, integrating into developer workflows to continuously scan for vulnerabilities in code, open source, containers, and infrastructure as code.

Snyk pioneered the "shift-left" security model and offers developer-friendly integrations with GitHub, GitLab, Bitbucket, and VS Code, along with automatic fix suggestions. The company has raised over $1.2 billion and is valued around $8.5 billion. Key customers include Salesforce, Google, Atlassian, and New Relic. Recent focus areas include AI-driven vulnerability management and enterprise compliance.

3. Talon Cyber Security

Founded in 2021 with headquarters in Tel Aviv, Israel, Talon Cyber Security was founded by Ofer Ben-Noon and Ohad Bobrov. The company provides a secure enterprise-grade browser with built-in controls like DLP, monitoring, and isolation for BYOD environments.

The platform is tailored for hybrid and remote work, eliminating the need for VPNs and complex configurations while supporting zero-trust security and productivity. The company targets remote teams, contractors, and gig workers. Talon has raised over $143 million, backed by Evolution Equity and Lightspeed, and has been recognized as a Gartner Cool Vendor in Endpoint Security.

4. Abnormal Security

Abnormal Security was founded in 2018 in San Francisco by Evan Reiser and Sanjay Jeyakumar. The company focuses on email security with behavioral AI, using AI and behavioral profiling to detect and block phishing, BEC, and fraud.

The platform uses behavioral AI instead of static rules to understand normal patterns and detect anomalies. It offers easy API integration with Microsoft 365 and Google Workspace. Key customers include Xerox, Hitachi Vantara, and Fastly. The company has achieved annual recurring revenue over $100 million and has been recognized by Forbes Cloud 100 and Fast Company Most Innovative Companies.

5. Cado Security

Cado Security was founded in 2020 with headquarters in London, UK by Chris Doman and James Campbell. The company focuses on cloud forensics and incident response, providing a cloud-native DFIR platform for automated evidence collection and analysis across cloud providers.

The platform is purpose-built for cloud forensics, enables rapid root cause analysis, and significantly reduces incident response time.

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